People Also Ask Explorer
Every PAA question for a keyword
What Is the People Also Ask Explorer?
The People Also Ask Explorer pulls the questions Google shows in its People Also Ask box for any keyword, along with the answer Google picked and the page it came from. Questions are tagged by intent and related searches come along too, so one run gives you a ready-made list of what real searchers want to know.
Key Features
Why PAA Questions Make Great Content Briefs
Every question in the People Also Ask box is one Google has seen enough people search to bother answering. That makes them a shortcut to real demand: use them as subheadings, FAQ entries or ideas for new posts. The answer Google already picked shows you the format that wins, whether that's a short definition, a list or a set of steps.
Reading Intent from the Question
The first word says a lot. “How” questions want steps, “what” wants a definition, “is” or “can” wants a straight yes or no, and anything with “best”, “vs” or “cost” comes from someone close to buying. The explorer tags each question so you can see the mix at a glance and plan pages for the intents that matter to you.
Common Use Cases
- Building FAQ sections that match real searches
- Finding blog post ideas around a core keyword
- Learning the questions buyers ask before choosing a provider
- Seeing which sites Google trusts to answer questions in your niche
Frequently Asked Questions
Is the People Also Ask Explorer free?
Yes. It's free with a ProxyHorizon account, and every account gets 25 runs a day shared across all our data tools. You can read about the tool without signing in, but running it needs an account because each run fetches live data.
How many questions will I get?
As many as Google shows on the first load, usually four to eight. Google adds more questions as you click, so the number varies by keyword.
Why does Google show different questions sometimes?
People Also Ask is generated on the fly and varies by country, device and time. Running the same keyword a week later can surface new questions.
Can I use the questions in my FAQ schema?
Yes, as long as you write your own answers. The questions are fair game, but copy-pasting Google's answer text from other sites isn't.
What are related searches?
They're the suggestions at the bottom of Google's results page, and they're handy for spotting long-tail variations of your keyword.
Tracking rankings or AI answers at scale?
Proxies for SERP tracking