GlossaryWeb ScrapingBeginner

Geo-Targeting

Geo-targeting is selecting proxy IPs from a specific country, region or city so your requests appear to originate from that exact location.

Last updated May 28, 2026

Definition

Geo-targeting is the ability to choose proxy IPs by geographic location — country, region, city, or even ISP — so your requests look like they come from a real user in that place. It is essential whenever content, pricing or availability differs by location.

Why it matters

Search results, ads, prices and product catalogs are frequently localized. To see what a user in, say, Berlin or Tokyo sees, you need an IP physically associated with that location. Residential and mobile proxies offer the most accurate geo-targeting.

Examples

1

Scraping Google results as they appear in Germany using German IPs

2

Checking a product's price in three different countries

Common Use Cases

Localized SEO and SERP tracking
Ad verification by region
Price comparison across markets
Testing geo-restricted content

Frequently Asked Questions

Top residential providers allow targeting by country, region or state, city, and sometimes ISP or ASN.
Residential and mobile proxies, because their IPs map to real consumer locations rather than data centers.