Website CTA Extractor
Every button and call to action on a page
What Is the Website CTA Extractor?
The Website CTA Extractor lists every button and call to action on a page: its wording, where it leads, where it sits (header, hero, body or footer) and what it asks for, such as signing up, starting a trial, buying, booking a demo or getting in touch. Each one gets an estimated prominence score, and the report says what the page's main ask is and whether too many asks compete.
Key Features
One Clear Ask
Landing pages convert best when the next step is obvious. The extractor groups every call to action by what it asks for, so you can see when "Start free trial", "Book a demo" and "Contact sales" are all fighting for the same visitor, and which one the page puts first.
How Prominence Is Estimated
The score is read from the markup, not measured on screen: real buttons beat text links, classes like primary or cta add weight, a place in the hero counts for more than one in the footer, and repeats add a little. It is a fair way to rank a page’s CTAs against each other, not a heatmap.
Common Use Cases
- Auditing your own landing pages before a campaign
- Seeing how competitors push trials, demos or purchases
- Finding vague labels like "Learn more" worth rewriting
- Checking a redesign kept the main call to action in the hero
Frequently Asked Questions
Is the Website CTA Extractor free?
Yes. It's free with a ProxyHorizon account, and every account gets 25 runs a day shared across all our data tools. You can read about the tool without signing in, but running it needs an account because each run fetches live data.
Why are some buttons missing?
Interface controls like tabs, menus, sliders and copy buttons are left out on purpose, as are hidden elements and cookie-banner buttons. A button only counts when it leads somewhere, submits a form or clearly asks for something.
Is the prominence score measured from the screen?
No. It is estimated from the HTML: element type, classes, position and repetition. Treat it as a ranking within one page.
Does it work on single-page apps?
The page is rendered in a real browser before it is read, so buttons added by JavaScript are included.
Do you store my results?
No. We log which tool you ran, what you entered and when, so we can apply the daily limit. Results aren't saved, so export them as CSV or JSON if you want to keep them.
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